pie in the sky

pie | Business English

pie
noun[ S ]
uk /paɪ/us
 a piece/share/slice of the pie
a share of a market or the profits available from a business activity:
The US advertising firm is investing heavily to get a bigger piece of the pie in Eastern Europe.

Examples of pie

pie
Readers are likely to pronounce the first two letters as 'pie'.
But this pie is large : there seems to be more than enough wishful thinking for everyone to share.
Each pie diagram is the average of 3-4 samples; decimal places have been rounded.
The death toll keeps increasing, even as politicians struggle to negotiate their individual share in the shrinking national pie.
Here, then, is your pie in the sky and opium of the people.
I ain't gonna eat humble pie and ask them.
As the abatement target of the developed country increases, the bargaining pie will be enlarged and this will result in higher pay-offs for both countries.
But my nice planetary system looks suspiciously tidy, and may just turn out to be 'pie in the sky'.
The technique is inherently interactive, and allows the user to drill into data shown on a pie chart.
Correspondingly, the size of the pie will diminish or increase.
Therefore, there must be more ways to cut the empirical pie.
One of the agencies to which the subject distributes the pie shares can be the subject himself, and the other one, other people.
What remains is to examine the distribution of traces and inquire whether trace deletion cuts the experimental pie correctly.
Let a subject have the task of cutting a pie in two parts: one for himself and the other to give away.
The threat came at a time when the advertising pie was fast shrinking in favour of television.
See all examples of pie
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.