| 词汇 | overhype |
| 释义 | overhype verb[ I or T ] (alsoover-hype)uk /ˌəʊ.vəˈhaɪp/ us /ˌoʊ.vɚˈhaɪp/ to advertise or discuss something in newspapers, on television, etc. too much, so that it seems bigger or better than it really is: 过度炒作 He believes the threat has been over-hyped and that people need to continue with their normal lives.他认为这种威胁被过度炒作了，人们需要继续他们的正常生活。 I hate to overhype, so I recommend you try it for yourself. In today's media frenzy, it's easy to overhype a new show. She claims that AI was overhyped as a technology that was about to change the world. We mustn't overhype what genetics can do, especially in the short and medium term. Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. off-brand on-brand opinion mining overexpose trade dress unadvertised unbilled unbranded unmarketable overhype | Business Englishoverhype verb[ T ] disapproving(alsoover-hype)uk /ˌəʊvəˈhaɪp/us MARKETING to advertise or praise something more than it deserves in newspapers, on television, online, etc., in order to make people excited about it and want to buy, try it, invest in it, etc.: People wondered aloud whether the company had been overhyped. Probably only one in 20 of these stocks will retain their present over-hyped levels. Compare hypeverb Examples of overhypeoverhype Still, critical overhype this year seems to have gotten worse than ever before. From VentureBeat Overhype is the curse of virtual reality. From VentureBeat These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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