| 词汇 | neuromarketing |
| 释义 | neuromarketing noun[ U ] MARKETINGuk /ˈnjʊərəʊˌmɑːkɪtɪŋ/ us /ˈnʊərəʊˌmɑrkɪtɪŋ/ the study of how people's brains react to advertising: In the emerging field of neuromarketing, researchers study the human brain's decision-making processes. Examples of neuromarketingneuromarketing Advocates nonetheless argue that society benefits from neuromarketing innovations. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Neuromarketing studies show that 75% of emotions are triggered by smell. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Neuroeconomics is more of an academic field while neuromarketing and consumer neuroscience are more of an applied science. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The main research areas include decision neuroscience, neuroeconomics, neuromarketing, neuro-industrial engineering, neuro-information system, etc. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Neuromarketing research raised interest for both academic and business side. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Consumer neuroscience is similar to neuroeconomics and neuromarketing, but subtle, yet distinct differences exist between them. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Major corporations and research firms are jumping on the neuromarketing bandwagon, because they are desperate for any novel technique to help them break through all the marketing clutter. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. While neuroeconomics has more academic aims, since it studies the basic mechanisms of decision-making, neuromarketing is an applied field which uses neuroimaging tools for market investigations. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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