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词汇 mass-marketing
释义 mass marketing
noun[ U ]
ukus
MARKETING
the act of marketing a product to a very large number of people:
Mass marketing had the efficiency and ability to deliver one message cheaply to every household.

Examples of mass marketing


mass marketing
Radio advertising became the grandstand for massmarketing.
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Wikipedia

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Traditionally massmarketing has focused on radio, television and newspapers as the medium used to reach this broad audience.
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Traditionally massmarketing has focused on radio, television and newspapers as the media used to reach this broad audience.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Massmarketing creates the largest potential market, which leads to lowered costs.
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Massmarketing in the modern sense was born in the region.
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Examples of marketing which unethically targets the elderly include: living trusts, time share fraud, massmarketing fraud and others.
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Similar negative campaigns have been used to rebut massmarketing by tobacco companies, or to discourage drunk driving.
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The advertisers wanted to reach a select small group of people, unlike todays massmarketing techniques.
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Some fans and critics echoed that sentiment by stating that such appearances and massmarketing techniques are creating sell-outs.
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These trends are due to corresponding upswings in mass media, the parent of massmarketing.
From
Wikipedia

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These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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