词汇 | market-research |
释义 | market research noun[ U ] uk /ˌmɑː.kɪt rɪˈsɜːtʃ/ us /ˌmɑːr.kɪt ˈriː.sɝːtʃ/ the collection and examination of information about things that people buy or might buy and their feelings about things that they have bought: 市场调研,市场调查 Market research shows that demand for small cars will continue to grow.市场调研显示对小型车的需求会继续增长。 Advertising and marketing ad ad agency adman adverse publicity advert cross-selling customer relationship management demographics detoxify differentiator o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable Related wordmarket researcher market research | American Dictionarymarket research noun[ U ] us/ˈmɑr·kɪt ˈri·sɜrtʃ/ the collection and study of information about what people prefer to buy market research | Business Englishmarket research noun[ U ] MARKETINGukus(alsomarketing research); (abbreviationMR) the collection and study of information about what people prefer to buy, how they react to advertising, and what other businesses in the same industry are doing: carry out/do/perform market researchCarrying out market research showed that customers thought our phones were too heavy and too ugly. market research on sthWe did market research on the buying habits of single mothers. a market research interview/questionnaire/surveyMarket research surveys of teenagers revealed that what they most wanted was control over all the devices in their lives. a market research company/firm/groupA market research firm handles our focus groups. Examples of market researchmarket research Therefore, the conglomerates included an evaluation of the effect of the rating in their expanded marketresearch on the potential profitability of a movie. Medical product and service firms compete, often relying on marketresearch and direct mail sales to gain advantage. Every plan should include a program for continuous marketresearch. Today sophisticated marketresearch helps advertisers and promoters to gauge public reaction and to recast their messages. Amongst the areas of business expertise shared have been aspects of: marketresearch, team leadership, health and safety, intellectual property, budget and strategic planning. According to the independent marketresearch commissioned by the paper to impress advertisers, most of its readers are well-educated, upper-income young urbanites. Agronomic trials combined with marketresearch might identify other promising highly valued vegetable crops. Based on consumer and marketresearch, it provides an extensive specification of user requirements for this growing class of systems. Conjoint analysis, most commonly applied in marketresearch, provides a powerful theoretical basis for doing so. There were positive comments on post-harvest projects, marketresearch and production research. Assessment of the market appeared to be based more on a hunch than on marketresearch, while considerable reliance was put on informal contacts with colleagues in competing companies. The documents were tested by an independent marketresearch group with part of the collected data concerning peoples' preference for the new versus the old insurance policy documents. This may have accelerated the tobacco industry's use of sophisticated forms of marketresearch and advertising strategies to reach different subpopulations of consumers through print media. Statistical techniques in marketresearch. It does not just confine itself to marketresearch and to gathering statistics and does not therefore only juggle with figures. From Europarl Parallel Corpus - English See all examples of market research These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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