| 词汇 | market-orientation |
| 释义 | market orientation noun[ C or U ] MARKETING, MANAGEMENTukus(alsomarketing orientation) management of a company, product, brand, etc. so that it satisfies the needs of customers: Market orientation is the ability to learn, understand, and respond to customers. See also product orientation Examples of market orientationmarket orientation The city commercial banks marketorientation is towards supporting the regional economy, but also towards financing local infrastructure and other government projects. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Many companies today have a customer focus (or marketorientation). From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Marketorientation appears to be crucial for steering the value chain effectively. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. In this measure, marketorientation is conceptualised as a one-dimensional construct, with three components, namely: customer orientation, competitor orientation, and interfunctional coordination. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. His economic policies have emphasized a marketorientation. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Marketorientation was also proved to moderate the relationship between exploitation/ exploration and performance. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Therefore, a firm should choose this option only when the current product or current marketorientation does not offer further opportunities for growth. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Defensive reasons may be spreading the risk of market contraction, or being forced to diversify when current product or current marketorientation seems to provide no further opportunities for growth. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Commercialization of agricultural systems leads to greater marketorientation; progressive substitution out of non-traded inputs for purchased inputs; and the decline of integrated farming systems. In this view, the intervention that characterises the promotional state has decreased while the marketorientation associated with the benign state has increased. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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