lucrativeness

lucrative | American Dictionary

lucrative
adjective
us/ˈlu·krə·t̬ɪv/
producing much money or making a large profit:
The owner and general manager offered the player a lucrative lifetime contract.

lucrative | Business English

lucrative
adjective
uk /ˈluːkrətɪv/us
earning or producing a lot of money:
He gave up a lucrative career as a lawyer to look after his kids.
The contest for this potentially lucrative market has been intense.
extremely/highly/very lucrativeThis business is highly lucrative.
a lucrative business/contract/deal

lucratively

adverbuk /ˈluːkrətɪvli/ us /-ṱɪv-/
She juggles motherhood with a lucratively successful career.

Examples of lucrative

lucrative
Activities that have large starting capital requirements are pursued by relatively few people but yield lucrative returns.
In this transition from character to commodity, comics became partially removed from an aesthetic appreciation of the art to a lucrative business asset.
The circle of intervention and dependence justifies the personnel, budget, and lucrative retirement positions for top officials after they leave the ministry.
The second consisted of companies which were floated specifically to funnel lucrative government contracts on commission, or in anticipation of bank loans that never materialised.
Other lucrative areas were to be found in land grabbing, urban real estate, and the exploitation of tax loopholes.
As farming became less lucrative, the government found itself having to put in large amounts of resources in the irrigation sector.
In order to secure these potentially lucrative contracts, newspapers had to promise access to audiences interested in the empire.
These supermarkets purchase produce only from large-scale growers, leaving the small farmer with the traditional markets, now less lucrative and serving fewer people.
In this context, the control of houses and farms was potentially very lucrative, and women heirs were not a particularly powerful group.
Thus, evil people in the coastal provinces regard minting coin as a lucrative enterprise, mixing lead and copper with fine silver to mint foreign coin.
Only occasionally did women of privileged status participate in this lucrative trade.
This is legitimate, yet it may mean that the public sector is thinned out, as the most interesting and lucrative activities disappear.
Not all such business dealings, however, were equally lucrative.
Moreover, the war overseas could be financially lucrative.
While these offices hold the highly lucrative and coveted authority, office-holders are poorly paid, easy to be manipulated by gangsters through bribery.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.