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词汇 loss-leader
释义 loss leader
noun[ C ]
uk /ˈlɒs ˌliː.dər/ us /ˈlɑːs ˌliː.dɚ/
an article that is sold cheaply in order to attract the public and make them buy other, more expensive, things(用来招揽顾客的)低价商品
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Advertising and marketing

loss leader | Business English


loss leader
noun[ C ]
 MARKETINGukus
a product or service that is sold at a loss to attract customers for other products that are more expensive:
Other retailers are using the book as a loss leader to bring customers in the door.
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