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词汇 knocking-copy
释义 knocking copy
noun[ U ]
 MARKETING UKinformalukus
MARKETING
advertising that criticizes another company or its products or services

Examples of knocking copy


knocking copy
There is always a nice balance between telling ourselves unpalatable facts and giving our competitors "knockingcopy".
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We heard a lot of knockingcopy and negative criticism, without any sense of what he might actually believe in.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
They were asking advertisers to obey the rule of the advertising profession that there shall be no "knockingcopy," as it is called.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
To see great companies slanging each other in knockingcopy is quite disgraceful.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Given that the advertising industry is becoming better and better at producing knockingcopy, "advance" would be an inappropriate word.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
One does wonder where this knockingcopy comes from.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Some of the most damaging party political material that is put out by a council might be knockingcopy that is directed to another party.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I mention it only to call attention again to the fact that this industry provides too much "knockingcopy".
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Despite some of the knockingcopy that we have seen in the media, the programme is doing relatively well compared with previous programmes.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I am concerned about some of the knockingcopy that has been doing the rounds on the viability of direct broadcasting by satellite.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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