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词汇 hype
释义 hype
noun[ U ]
 informaluk /haɪp/ us /haɪp/
a situation in which something is advertised and discussed in newspapers, on television, etc. a lot in order to attract everyone's interest: (新闻媒体的)大肆宣传,炒作
media hype媒体炒作
hype around/surroundingThere's been a lot of hype around/surrounding his latest film.围绕他的最新影片进行了大规模的宣传。
I've been put off reading the book by all the hype.所有的宣传炒作让我对这本书产生了反感。
Compare
ballyhooold-fashionedslang
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable
hype
verb[ Toften passive ]
uk /haɪp/ us /haɪp/(alsohype up)
to repeatedly advertise and discuss something in newspapers, on television, etc. in order to attract everyone's interest: (通过新闻媒体)大肆宣传,炒作
be hyped asIt's being hyped as the musical event of the year.它正被炒作成年度音乐盛事。
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable

Phrasal verb


hype someone up

hype | American Dictionary


hype
noun[ U ]
 infmlus/hɑɪp/
information that makes something seem very important or exciting:
The big-name, big-money New York art world is full of hype.
hype
verb[ T ]
 infmlus/ˈhɑɪp/
to make something seem more exciting or important than it is:
No sports event is more hyped than the Super Bowl.

hype | Business English


hype
noun[ U ]
 MARKETING disapprovinguk /haɪp/us
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it:
marketing/advertising/media hype
hype around/surrounding/about sthAfter the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.
hype
verb
 MARKETING disapprovinguk /haɪp/us
(alsohype sth up)
to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it:
Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.
Europe was hyped up as the place to invest last year.

hyped


adjective
Next month's launch is likely to be one of the most hyped events of the year.

Examples of hype


hype
The propagation of the devil-at-the-crossroads myth serves a greater purpose than simply ' hyping up' or trumpeting the skill and virtuosity of the performer.
Such summits tend to be excessively hyped up – they produce high levels of expectation but furnish quite meagre results.
From Europarl Parallel Corpus - English
The hyping up of expectations ahead of the general election is written down here, but manifestly has not been undertaken in practice.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We are under no illusion about why the debate was hyped up, as it was before the holidays.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
A successful direct marketing campaign, hyped by over-bonusing, attracted a large number of new policyholders and an increasing flow of contributions from existing members.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The newspapers also bear a responsibility for hyping the scares.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The single market has not given us the benefit or economic advantage that was claimed for it, yet we keep hyping it up.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Spectators walking around in the streets are not necessarily causing an offence because they are encouraging themselves on and getting hyped up.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
There is a danger that the enterprise companies will become very much hyped by their considerable powers.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I regret that these modest restrictions seem to have been hyped up as being far more considerable than they are.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
He repeatedly highlights and hypes the punitive elements in a language that is liable to destroy any tentative steps towards a new sentencing climate.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Are the facts hyped up by those who oppose mink farming?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Are they genuine statistical forecasts about the economy, or are they hyped up by ministerial desire to look optimistic and sound encouraging?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The situation has been hyped up and it has had to contend with damaging speculation about what might be going on round the corner.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
If we can get that right without hyping the heat, rather than the light, so much the better.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
See all examples of hype
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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