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词汇 guerrilla-marketing
释义 guerrilla marketing
noun[ U ]
uk /ɡəˌrɪl.ə ˈmɑː.kɪ.tɪŋ/ us /ɡəˌrɪl.ə ˈmɑːr.kɪ.t̬ɪŋ/
unusual methods of getting attention for a product or service, usually ones that cost little money and involve giving or showing things to people in public places: 游击式营销
They are a design studio in Los Angeles specializing in guerrilla marketing, using street-art techniques to promote brands.他们是洛杉矶的一个设计工作室,专门从事游击营销,使用街头艺术技巧来推广品牌。
Uploading a video to YouTube is a relatively inexpensive form of guerrilla marketing.上传视频到 YouTube 是一种相对便宜的游击营销行为。
Guerrilla marketing allows smaller companies with limited advertising resources to take on their bigger competitors and get their message out.
He leased space for his DJ academy, and, after a spate of guerrilla marketing - flyers, posters, Craig's List posts and more - opened to a sold-out semester.
We will be engaged in guerrilla marketing at the convention, having our brand ambassadors interact with conventiongoers.
These free wristbands are a good example of guerrilla marketing.
SMART Vocabulary: related words and phrases

Advertising and marketing
ad
ad agency
adman
adverse publicity
advert
cross-selling
customer relationship management
demographics
detoxify
differentiator
o.n.o.
on-brand
opinion mining
overexpose
overexposure
trade dress
unadvertised
unbilled
unbranded
unmarketable

guerrilla marketing | Business English


guerrilla marketing
noun[ U ]
 MARKETINGukus
any form of marketing that is original, unusual, and not expensive:
a guerrilla marketing campaign
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