| 词汇 | gross-rating-point |
| 释义 | gross rating point noun[ C ] MARKETINGukus(abbreviationGRP) a measurement of how many people see an advertisement over a particular period of time. It is equal to the percentage of the target audience(= people the advertisement is directed to) who see it multiplied by the number of times it is shown: A gross rating point is a measurement of how much media exposure it takes to reach a certain number of households through a given media. |
| 随便看 |
反思网英语在线翻译词典收录了377474条英语词汇在线翻译词条，基本涵盖了全部常用英语词汇的中英文双语翻译及用法，是英语学习的有利工具。