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词汇 global-brand
释义 global brand
noun[ C ]
uk /ˌɡləʊ.bəl ˈbrænd/ us /ˌɡloʊ.bəl ˈbrænd/
the name of a product or service provided by a particular company that is known and sold in many parts of the world:
Within a few years, it had become a truly global brand.
It's not only American products that have become powerful global brands.
See
global
brand
The company has successfully built a global brand that customers carry with them everywhere they go.
In the space of just 15 years, the company has become a leading global brand.
It has gone from being a local football club to become one of Britain's top global brands.
SMART Vocabulary: related words and phrases

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global brand | Business English


global brand
noun[ C ]
 MARKETINGukus
the name of a product or service that is known and sold in all parts of the world by a particular company:
The commercial arm of the company is launching a new phone app for its global brand.
a person who is famous in all parts of the world:
She is a global brand and I am confident she will have a good corporate team around her.

Examples of global brand


global brand
She is responsible for the companys external and internal communications including globalbrand and corporate public relations, corporate social responsibility, and government affairs.
From
Wikipedia

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The firm also needs to understand, research, measure and develop loyalty for its brand and globalbrand equity (stay on brand) for the long term.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The first steps to present the company with a new corporate identity as a globalbrand already began in 1985.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
With the rise of content marketing, a viral success can translate into globalbrand exposure.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
It also became a hugely profitable globalbrand, eventually being sold to 150 countries worldwide.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The two were concerned about the effect on the band's globalbrand.. if the public sees the darker side of the story.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The deal was explained by the fact that the label was to become a truly globalbrand.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Local enterprises have produced many globalbrand leaders and export their innovative products to over 80 countries.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The firm was formally incorporated in 1998 and has since grown into a globalbrand with its own stores.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
This led to an increased demand from the customers for quality global brands.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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