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词汇 gimmickry
释义 gimmickry
noun[ U ]
 disapprovinguk /ˈɡɪm.ɪ.kri/ us /ˈɡɪm.ɪ.kri/
the act of using gimmicks, especially in order to make a product or activity more successful(尤指旨在使产品畅销或活动有吸引力的)耍推销花招,玩弄销售伎俩
SMART Vocabulary: related words and phrases

Attention-seeking, distracting and showing off
check out
chichi
dressed
exhibitionist
exhibitionistic
exhibitionistically
flamboyance
flamboyant
flaunt
meretricious
neg
negging
ostentation
ostentatiously
peacock
peacocking
razzle-dazzle
showboating
swanky
zooty

Examples of gimmickry


gimmickry
That comes dangerously near to a charge of gimmickry.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
In retrospect one wonders whether even the "gimmickry" of that time was in the best interests of the country.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The real reason for it is a political gimmickry one.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Yet it, more than most, has been subject to ministerial whim, short-termism and political gimmickry.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
I refer to the development of city technology colleges, which have been referred to by their critics as gimmickry, irrelevant and a confidence trick.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
At the time, many of them thought information technology was just gimmickry.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We are not short of campaigns these days, but this one can clearly be seen not to be based on gimmickry or protest.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
This situation will not be faced by fancy gimmickry.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
My complaint is that often we have gimmickry dressed up as policy.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Is he not indulging in a certain sleight of hand and public relations gimmickry?
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We have heard a speech of gimmickry, selective statistics and party political stunts.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
We are not impressed by gimmickry or by political posturing.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
Instead, they have been an exercise in complexity, gimmickry and a good deal of conjuring.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
The entire scheme and the regulations now before us are sheer gimmickry.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
It would be disastrous if we were to embark upon another kind of gimmickry in the form of industrialised temporary accommodation.
From the
Hansard archive

Example from the Hansard archive. Contains Parliamentary information licensed under the Open Parliament Licence v3.0
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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