| 词汇 | gimmick |
| 释义 | gimmick noun[ C ] mainly disapprovinguk /ˈɡɪm.ɪk/ us /ˈɡɪm.ɪk/ something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: （尤指为诱人购买而搞的）花招，把戏;（诱人购买的）华而不实的东西，金玉其外的东西 publicity gimmickThe campaign was a publicity gimmick aimed at winning back customers. sales/marketing gimmickThey give away free gifts with children's meals as a sales/marketing gimmick.他们给儿童套餐搭配免费礼品作为促销／营销伎俩。 Attention-seeking, distracting and showing off bravura check out chichi dressed exhibitionist exhibitionistic exhibitionistically flamboyance flamboyant gimmickry meretricious neg negging ostentation ostentatiously peacock peacocking showboating swanky zooty Related wordgimmicky gimmick | American Dictionarygimmick noun[ C ] us/ˈɡɪm·ɪk/ something invented esp. for the purpose of attracting attention and that has no other purpose or value: The proposal to cut taxes was nothing but a campaign gimmick. gimmick | Business Englishgimmick noun[ C ] uk /ˈɡɪmɪk/us something that is not serious or of real value, which is used to attract people's attention or interest: The Senate opened debate on the balanced-budget amendment, with Democrats calling it a gimmick. advertising/marketing/promotional gimmickSome Wall Street bankers say one-stop shopping is more of a marketing gimmick by the banks. The fan-voting element is little more than a gimmick that helps the network distinguish its award show from others. |
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