be in the front line

the front line | Business English

the front line
noun[ S ]
ukus(alsofrontline)
the place or the area of activity where important, interesting, or difficult things are happening:
on the front line of sthThis rural Brazilian city is making a name for itself as being on the front line of the wireless revolution.
be in the front lineAccountants are in the front line in the fight against criminal financing.
WORKPLACE
the part of a business that deals directly with customers and the public, or that makes a product:
Hourly, low-wage workers are now on the front line of commerce interacting with the public.

Examples of front-line

front-line
Since state agencies cease standing on the 'front-line' as service suppliers, they are shielded from consumers' critiques and demands.
Munitions factories, field hospitals, and military laboratories suited their ' temperament ' better than the front-line.
The fourth element was a survey of the opinions of senior managers and front-line practitioners in the study authorities about impediments to care-home diversions.
The first stage adopted a senior management perspective and the second a front-line perspective.
Responsibility for rationing decisions was shared by different professionals: national and local politicians, civil servants, social services officials and front-line practitioners.
They were too astute to accept the rigid discipline and punishing conditions of life as front-line troops.
It is therefore timely that a new book on the subject should be published in a series designed to report on front-line molecular biological research.
Overall, the decision-making process of front-line assessors was largely resource-led rather than needs-led.
To our knowledge, this is the first study that measures what is actually being done by front-line hospice care clinicians with respect to delirium diagnosis.
Thus, even where the authority to purchase was devolved to front-line staff, it often referred to a limited range of services.
At the same time, it may be that front-line staff wish to prioritize research questions that are in some ways problematic, as in this case.
This seems of particular interest since none of the authorities studied devolved budgets to front-line workers.
In many respects, the secret to programmer productivity is minimizing the burden of interaction for the front-line programmer.
Negotiating access to community care assessments : perspectives of front-line workers, people with disability and carers.
In these circumstances, front-line practitioners play a critical role.
See all examples of front-line
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