词汇 | four-ps |
释义 | the four Ps noun[ plural ] MARKETINGukus short for product, price, place, and promotion: the idea that in order to be successful, you must have the right product, sold at the right price, in the right places, and with the right advertising and support: The four Ps is a marketing tool that is used to satisfy customers and company objectives. See alsothe five Ps the four Cs the marketing mix |
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