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词汇 four-cs
释义 the four Cs
noun[ plural ]
 MARKETINGukus
short for
customer solution, customer cost, convenience, and communication: the idea that a product or service must give customers what they need at a suitable price, be easy to buy, and have the right advertising:
The four Cs reflect a more customer-oriented marketing philosophy.

See also


the four Ps
the marketing mix
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