| 词汇 | family-brand |
| 释义 | family brand noun[ C ] MARKETINGukus a range of products with the same brand name made by a particular company: Well-known family brands like Heinz may also have individual brands such as Weight Watcher's Foods and Farleys. family brandingnoun[ U ] Examples of family brandfamily brand It is a type of family branding or umbrella brand. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Prior to 2012 they used using a family branding or umbrella branding approach. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Related examples include distribution of different types of products, product bundling, product lining, and family branding. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This contrasts with family branding, corporate branding, and umbrella branding in which the products in a product line are given a single overarching brand name. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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