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词汇 eye-tracking
释义 eye tracking
noun[ U ]
 MARKETINGukus
the activity of studying the way that people's eyes move in order to discover what, especially in advertisements, attracts their attention:
Eye tracking studies have shown that users rarely look at display ads on web pages.

Examples of eye tracking


eye tracking
Measuring eyetracking in e-service marketing is another example of quantitative biological methods measuring the way we consume.
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Wikipedia

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Why use eyetracking to measure decision processes?
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For the study of eye movement, see eyetracking.
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This study used several methods such as reaction time studies, verbal protocol analysis, and eyetracking.
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Wikipedia

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Eyetracking is commonly used in a variety of different advertising media.
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Wikipedia

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Each method of eyetracking has advantages and disadvantages, and the choice of an eyetracking system depends on considerations of cost and application.
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An efficient eyetracking system and small spot size laser is necessary for treatment.
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There are also a variety of special fonts being developed for dyslexia, eyetracking problems and other conditions.
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Additionally, eyetracking is limited to small sample sizes and abnormal browsing environments.
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Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The most prominent field of commercial eyetracking research is web usability.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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