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词汇 bait-and-switch
释义 bait-and-switch
noun[ C or U ]
ukus
MARKETING
a method of selling in which a product is advertised at a very low price to attract customers, who are then persuaded to buy a different product at a higher price:
It seems to him that many brokers have been doing a bait-and-switch, luring customers with low rates and fees, then increasing those costs near the closing date.
bait-and-switch tactics

Examples of bait-and-switch


bait-and-switch
But the stakes are higher and the loss of credibility greater in the case of the ' bait-and-switch strategy ' of neoliberalism.
Stokes fails to explain why ' bait-and-switch ' presidents refrain from justifying their turnaround by undertaking a campaign to win the voting population over to neoliberalism.
Fly-casters may especially seek frigatebirds to find big mahi-mahis, and then use a bait-and-switch technique.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
This led to a bait-and-switch in which external links disguised as relevant to a discussion instead led to a picture of a duck on wheels.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
A shoddy film and a bait-and-switch event fail to satisfy on any level.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
The structure of a joke, then, is essentially that of bait-and-switch.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Fans in attendance were vocal about their displeasure over the bait-and-switch move with chants of fraude for the rest of the event.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Media investigations have disclosed that mortgage lenders used bait-and-switch salesmanship and fraud to take advantage of borrowers during the home-loan boom.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.
From
Wikipedia

This example is from Wikipedia and may be reused under a CC BY-SA license.
These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors.
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