potential voter

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Here, political leaders contact potential voters through primary (family, friends etc.) and secondary groups (organizations, associations).
Most importantly, a large number of particularly persuadable potential voters are now tuning in to politics via soft news outlets.
This involves tailoring messages to the sensibilities of soft news audiences, who constitute a large pool of relatively persuadable potential voters.
For instance, one female candidate had within her constituency a troublesome issue concerning the nationalisation of several private houses and properties, which created anxiety among many of her potential voters.
Many potential voters stayed home.
In reality potential voters have a third option - not voting - in which the economy may be critical.
Then, as now, senators used their legislative tools, including committee assignments and bill introduction, to craft legislative agendas that would increase their popularity among potential voters.
Parties are found to target the same types of potential voters everywhere - those who are likely to participate.
Their potential voters may be attracted by the issue-specific offer of another party, but they are unlikely to suffer from issue-specific cross-pressures inducing them not to vote at all.
Strategic politicians will inevitably respond by following these relatively persuadable potential voters wherever they go.
At these meetings, the distribution of food and beer among potential voters acquired a central cultural and political importance.
Most importantly, a large number of relatively apolitical, and hence particularly persuadable, potential voters are now tuning in to politics via soft news outlets.
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