natural wastage
MARKETING
a reduction in the number of people who buy a product or service, for example because of its age, increased competition, etc.:
We aim to minimize the rate of customer attrition.

Examples of attrition

attrition
Second, the high rate of follow-up participation reduces the risk of bias due to selective attrition.
Attrition was not an end in itself, but a means to an end.
It is possible that these decreasing scores are due to performance issues, rather than an attrition of underlying competence or knowledge.
The reason for the attrition (death/other) was not significantly associated with age.
Inconclusive studies covered diverse interventions and were characterised by poor reporting, weak study design, high attrition rates, and small or unrepresentative samples.
There were no significant differences in attrition rates at sixth and eighth grades related to peer status or aggression at third grade.
Each group of mice was assayed for early phase attrition by skin or skin and lung recovery; and for late phase attrition by liver perfusion.
Furthermore, comparison of participants and the eligible population show that sample attrition is an unlikely source of confounding in this investigation.
The late phase of parasite attrition occurs between days 6 and 14.
The inclusion of these variables in the regression analyses adjusts for the bias introduced by selective attrition on these variables.
The attrition of the dyadic relationships within the sample was examined.
Extended nonlinear calculations exhibit recurrence, in some cases, and attrition of the vortex by repeated wave amplification, steepening, and breaking in others.
Language attrition, our topic here, refers to the gradual forgetting of a language by individual attriters, persons who are experiencing attrition.
Dental attrition levels suggest a broader and flatter age profile for the pendants than for the soldiers, with a significantly higher mean age.
Duration analysis is the best model for the attrition game that characterizes presidential nominations over the past three decades.
See all examples of attrition
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