| 词汇 | astroturfing |
| 释义 | astroturfing noun[ U ] business, politics, media specializeduk /ˈæs.trəʊˌtɜː.fɪŋ/ us /ˈæs.troʊˌtɝː.fɪŋ/ the practice of publishing opinions or comments on the internet, in the media, etc. that appear to come from ordinary members of the public but actually come from a particular company or political group, as a way to make it seem that a product, policy, opinion, etc. is very popular or has a lot of public support: 伪草根营销，伪草根舆论（一种带欺骗性质的营销手法，通过雇用写手在网络上大肆宣传旗下产品，试图营造普通消费者热爱某种产品的虚假印象） They were caught astroturfing—promoting the company by using fake online handles and others' email addresses. He criticized rivals for trying to discredit the results of the poll and denied running an astroturfing campaign. Related word astroturf While there are laws in the US against astroturfing in commercial advertising, they do not apply to political advertising. He accused the company of engaging in what he called a massive campaign of "astroturfing" - planting positive comments about a service on blogs. Astroturfing campaigns attempt to mislead the public into believing that their opinion or position is shared by most people. It was revealed that what was claimed to be a grass-roots movement against the city's "diversity education" was in fact an astroturfing campaign by a lobbyist organization. Advertising and marketing ad ad agency adman adverse publicity advert customer relationship management demographics detoxify differentiator dogfooding o.n.o. on-brand opinion mining overexpose overexposure trade dress unadvertised unbilled unbranded unmarketable You can also find related words, phrases, and synonyms in the topics: Activism & pressure groups Examples of astroturfingastroturfing Analysts could be considered astroturfing, since they often cover their own clients without disclosing their financial connection. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Political media consultants may also opt for astroturfing techniques, which simulate wide popular appeal for a candidate's platform. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Bentsen is also known for coining the term astroturfing. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. It has been called an example of an astroturfing organisation that disguises as an independent thinktank. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. However, astroturfing operations are frequently detected if their profile images are recognized or if they are identified through the usage patterns of their accounts. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Astroturfing businesses may pay staff based on the number of posts they make that are not flagged by moderators. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Bloggers who receive free products, paid travel or other accommodations may also be considered astroturfing if those gifts are not disclosed to the reader. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. There is no agreement within the industry on where to draw the line on issues of disclosure, astroturfing and censorship. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. This technique ties into the wider practice of astroturfing. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Front groups are a form of astroturfing, because they intend to sway the public or the government without disclosing their financial connection to corporate or political interests. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. The authors argued that astroturfing that is purposefully designed to fulfill corporate agendas, manipulate public opinion and harm scientific research represents a serious lapse in ethical conduct. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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