| 词汇 | aspirational-brand |
| 释义 | aspirational brand noun[ C ] ukus MARKETING a brand of goods that people believe is of good quality and that will make them feel successful if they own it: An aspirational brand will almost always be more expensive than other products in the market. Comparecommodity brand Examples of aspirational brandaspirational brand Aspirationalbrand strategies are used when the current image of the brand is either negative or no longer relevant to the company. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. As a general rule, an aspirationalbrand and its products can command a price premium in the marketplace over a commodity brand. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. Companies should use great care in employing an aspirationalbrand strategy. From Wikipedia This example is from Wikipedia and may be reused under a CC BY-SA license. These examples are from corpora and from sources on the web. Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. |
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